Catalog
BrandsPantene Pro-V
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1945 | Pantene is born
Inspired by the ingredient panthenol, Pantene, owned by the Swiss pharmaceutical company Hoffman-LaRoche, is making its debut as a high-quality range of hair care products, full of glass bottles and prestigious perfumes.
1960s | The Leap To America
Demand from European travelers to the United States has led American Dealers to import Pantene products from Switzerland. Shopping in New York gets even better when Pantene is launched exclusively at high-end stores such as Waldorf Astoria and Saks Fifth Avenue.
1975-1976 | The Golden Cap
Pantene changes its packaging and presents the emblematic gold cap. 35 years later, women still remember the Pantene bottle with the gold cap.
1983 | Seriously
In the early 80's, Pantene expanded its product lines while presenting the brand's scientific expertise and health as the foundation of beautiful hair with the new slogan "The Care and Sense of Beautiful Hair".
1986 | Phenomenon of Pop Culture
Pantene's "Do not hate me because I'm beautiful" campaign is becoming one of the most famous and memorable campaigns and slogans in the history of hair advertising. And with the acquisition of Pantene in 1985, Procter & Gamble is expanding its distribution of Pantene on a massive scale, making hair care technology available to women around the world.
Early 1990s | Around the World
Pantene crosses the globe, launching in Australia, New Zealand, Central and Eastern Europe, the Middle East, North Africa, Latin America, Korea and Japan. A stunning range of hair care and styling products and a greater focus on hair health make Pantene Pro-V®'s slogan, "Hair So Healthy Shining", recognizable worldwide.
1995 | One Billion Reasons To Believe
Pantene is becoming a billion dollar brand.
1997 to 1998 The Zenith of Fashion
Pantene is still one of the leading hair product brands and a media favorite with the support of Golden Door Salon, Ford Models, Club Evian, Milan Fashion Week, Vogue, Allure, and Cosmopolitan.
2000 to 2006 Get The Look
Pantene is revolutionizing hair care by creating products that create the look you desire. With over 100 hair care and styling products in the US alone, Pantene is present in any need and opportunity of your hair care!
2010 | The Structure Revolution
After years of research and development, Pantene is launching its most comprehensive and revolutionary offering — solutions specifically based on the structure of the buyer's hair. If you know your hair type, Pantene will give you the hair of your dreams.
