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Pantene Pro-V

Pantene Pro-V

Pantene Pro-V
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1945 | Pantene is born
Inspired by the ingredient panthenol, Pantene, owned by Swiss pharmaceutical company Hoffman-LaRoche, debuts as a high-end haircare line, complete with glass bottles and prestige fragrances.

1960s | The Leap To America
Demand from European travelers to the United States causes American retailers to import Pantene products from Switzerland. Shopping in New York gets even better when Pantene launches exclusively at high-end stores like the Waldorf Astoria and Saks Fifth Avenue.

1975-1976 | The Golden Cap
Pantene changes its packaging and introduces the iconic gold cap. 35 years later, women still remember the Pantene bottle with the gold cap.

1983 | Seriously
At the beginning of the 80s, Pantene expands its product lines while presenting the brand's scientific expertise and health as the foundation of beautiful hair with the new slogan "The Care And Feeling Of Beautiful Hair".

1986 | Pop Culture Phenomenon
Pantene's "Don't Hate Me Because I'm Beautiful" campaign is becoming one of the most famous and memorable campaigns and slogans in the history of hair product advertising. And with the acquisition of Pantene in 1985, Procter & Gamble expanded Pantene's distribution on a mass scale, making hair care technology available to women around the world.

Early 1990s | Around the World
Pantene crosses the globe, launching in Australia, New Zealand, Central and Eastern Europe, the Middle East, North Africa, Latin America, Korea and Japan. An amazing offering of hair care and styling product lines and a greater focus on hair health makes Pantene Pro-V®'s slogan, "Hair So Healthy It Shines," recognizable around the world.

1995 | A Billion Reasons to Believe
Pantene becomes a billion dollar brand.

1997 to 1998 | The Zenith of Fashion
Pantene continues to be a premier hair product brand and media darling with endorsements from Golden Door Salon, Ford Models, Club Evian, Milan Fashion Week, Vogue, Allure, and Cosmopolitan.
2000 to 2006 | Get The Look
Pantene is revolutionizing hair care by creating products that create the look you desire. With over 100 hair care and styling products in the US alone, Pantene is here to meet your every hair care need and potential!

2010 | The Structure Revolution
After years of research and development, Pantene launches its most comprehensive and revolutionary offering—solutions specifically based on the buyer's hair structure. If you know your hair type, Pantene will give you the hair of your dreams.

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